How to Hold an Exhibit Opening That Gets Results

There is no bigger moment for an art show than opening night. That's when the gallery has the best chance to start a buzz for the show and the artist. It's also the best chance for the gallery to make a sale. The gallery needs to figure what the best possible result is for this show, and extend its advertising or invitation list to make that happen.

Instructions

1

Order show or business cards at least six weeks before the event, and send them out at least four weeks before opening night. If you print locally, you can get these items in 48 hours but the cost will be twice that of the online printers. Use evite services and email as well for last-minute invitations or just to remind others of the upcoming event. All of the invitations need to show a sample of the artist's work and must include an RSVP.

2

Write a press release that will go to any local media and art outlets. The same release can go inside invitation letters to any potential guests. This release must name the artist, the show title, and the time, date and place of the exhibit. Include a high-resolution photo that outlet can run in print or on the air when it announces the show. Include the name of the artwork in the photo and the year it was created. If no physical photo is available, include directions for how the media outlet can download a usable copy. State briefly any entertainment or food available at the opening. Do not charge for the opening.

3

Write down all of the events for the exhibit, including opening night details, in a single place. This could be a notebook. Divide the notebook into categories, such as "guest list," "food and catering," "entertainment" and "promotional materials." Keep ongoing notes of what has been assigned in each category and what still needs to be done as the event date approaches.

4

Using your notebook check lists as a guide, get everything done no later than two days before opening night.

5

Get the room for the opening ready at least an hour before the scheduled opening time. This includes setting up any food and doing sound checks for any live musicians, placing business cards for the gallery and artist around the venue, and assigning someone to act as a greeter at the door. Nothing should be left to chance.

6

Place a guest book in a conspicuous place. Ask for email and regular mail addresses. Have a few friends sign it first. Visitors may not want to be the first person to sign a blank page.

7

Speak to as many guests as you can, and hand out and ask for business cards at every opportunity. After the show, send thank you cards and notes to every person, with a reminder about the next exhibit you will present and its opening night. Follow up three days later with phone calls to any person who expressed a real interest in buying a piece.

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There is no bigger moment for an art show than opening night. That's when the gallery has the best chance to start a buzz for the show and the artist.

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. It's also the best chance for the gallery to make a sale. The gallery needs to figure what the best possible result is for this show, and extend its advertising or invitation list to make that happen.

Instructions

1

Order show or business cards at least six weeks before the event, and send them out at least four weeks before opening night. If you print locally, you can get these items in 48 hours but the cost will be twice that of the online printers. Use evite services and email as well for last-minute invitations or just to remind others of the upcoming event. All of the invitations need to show a sample of the artist's work and must include an RSVP.

2

Write a press release that will go to any local media and art outlets. The same release can go inside invitation letters to any potential guests. This release must name the artist, the show title, and the time, date and place of the exhibit. Include a high-resolution photo that outlet can run in print or on the air when it announces the show. Include the name of the artwork in the photo and the year it was created. If no physical photo is available, include directions for how the media outlet can download a usable copy. State briefly any entertainment or food available at the opening. Do not charge for the opening.

3

Write down all of the events for the exhibit, including opening night details, in a single place. This could be a notebook. Divide the notebook into categories, such as "guest list," "food and catering," "entertainment" and "promotional materials." Keep ongoing notes of what has been assigned in each category and what still needs to be done as the event date approaches.

4

Using your notebook check lists as a guide, get everything done no later than two days before opening night.

5

Get the room for the opening ready at least an hour before the scheduled opening time. This includes setting up any food and doing sound checks for any live musicians, placing business cards for the gallery and artist around the venue, and assigning someone to act as a greeter at the door. Nothing should be left to chance.

6

Place a guest book in a conspicuous place. Ask for email and regular mail addresses. Have a few friends sign it first. Visitors may not want to be the first person to sign a blank page.

7

Speak to as many guests as you can, and hand out and ask for business cards at every opportunity. After the show, send thank you cards and notes to every person, with a reminder about the next exhibit you will present and its opening night. Follow up three days later with phone calls to any person who expressed a real interest in buying a piece.